Director, Content Strategy & Discoverability
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Job Description:As the Director, Content Strategy & Discoverability for Sun Life Canada, you will lead and activate compelling digital content to drive brand awareness, consideration, and conversion across our Health, Wealth, and Protection businesses.
You will champion the strategic evolution of our content ecosystem by integrating SEO, GEO, LLM discoverability, and organic social into one insight-driven function.
You will develop a consistent brand voice and narrative across digital channels …
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