Global MMM Data Scientist — Causal Inference & Growth
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Preply is seeking a senior analytics leader to own and globalize the Marketing Mix Model, automating budget allocation and translating outputs into actionable budget decisions for marketing and Finance.
The role requires Bayesian MMM expertise and hands-on data science tooling.
You will define the testing roadmap, run incrementality experiments, and build a unified measurement framework across MMM, attribution, and incrementality while collaborating with Data Engineering to scale pipelines.
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