Group Brand Manager (m/f/d)
1 Group Brand Manager (m/f/d) Your Tasks
We are looking for a passionate and experienced marketer for the position of Group Brand Manager FACE EE & AT . In this role, you will be responsible for further developing and growing FACE categories across Eastern Europe (EE) and Austria (AT) in line with global and regional frameworks. Achieving defined KPIs such as Net Sales, Sell-out, Market Share and category profitability will be key elements of this role.
You will lead a team of 3 Brand Managers and play a pivotal role in connecting regional priorities with local market opportunities. The position requires a strong strategic mindset combined with a hands-on approach and close collaboration with multiple stakeholders across multiple layers.
Key Tasks of the Group Brand Manager
* Define and steer annual business and marketing plans for FACE categories across EE & AT in line with regional and global frameworks to deliver Net Sales, Sell-out, Market Share and profitability targets.
* Closely collaborate with Commercial Teams across EE and Austria to identify growth opportunities and ensure excellent execution of category growth initiatives.
* Steer category performance based on internal and external data, proactively identifying opportunities and recommending adjustments to plans in response to changing market, consumer and competitive dynamics.
* Drive the implementation and adaptation of global and regional innovations, communication assets, tools and initiatives while ensuring local relevance and business impact.
* Own and manage categories marketing budget, allocating investments effectively to maximize return and support long-term brand growth in line with regional guidelines.
* Work closely with Media, Digital, Social Activation and PR teams to deliver impactful and integrated brand activation programs across all consumer touchpoints.
* Act as the key EE & AT category partner towards regional and global stakeholders, bringing local insights, market learnings and growth opportunities into regional discussions.
* Build strong category understanding through continuous analysis of consumer, shopper, market and competitive trends, translating insights into actionable recommendations.
* Lead, coach and develop a team of 3 Brand Managers by setting clear priorities, fostering accountability and supporting both professional growth and day-to-day decision making.
* Contribute to a strong leadership culture by promoting collaboration, engagement, ownership and continuous improvement across the wider marketing organization.
Your Profile
* 10+ years of professional experience in Brand Management, preferably within FMCG. Experience in skincare, cosmetics or beauty categories is a strong advantage.
* Proven track record of delivering business growth in a fast-paced and complex corporate environment.
* Several years of people management experience with a passion for coaching and developing talent.
* Strong strategic and analytical capabilities combined with a pragmatic, hands-on approach to execution.
* Excellent stakeholder management and influencing skills, with the ability to collaborate effectively across functions, markets and organizational levels.
* Strong growth mindset with entrepreneurial thinking and a proactive approach to identifying and driving business opportunities.
* Ability to balance long-term category development with operational excellence and execution.
* Fluent English, spoken and written. German is a plus.
Our Offer
* An exciting and diverse position at the regional headquarters in Vienna, working within a motivated and fun team.
* Compensation is based on the position and your qualifications, starting at a gross monthly salary of €4.355,55 (full-time, KV der Chemischen Industrie). An overpayment is possible depending on qualifications and professional experience.
LINK: https://www.beiersdorf.com/career/jobs/e3ad9d702e017874bc2ce546b0ec413d?_gl=1*cvhi3x*_gcl_au*NzcyOTk1MzI2LjE3ODQ1Mjc5NDg.
We are looking for a passionate and experienced marketer for the position of Group Brand Manager FACE EE & AT . In this role, you will be responsible for further developing and growing FACE categories across Eastern Europe (EE) and Austria (AT) in line with global and regional frameworks. Achieving defined KPIs such as Net Sales, Sell-out, Market Share and category profitability will be key elements of this role.
You will lead a team of 3 Brand Managers and play a pivotal role in connecting regional priorities with local market opportunities. The position requires a strong strategic mindset combined with a hands-on approach and close collaboration with multiple stakeholders across multiple layers.
Key Tasks of the Group Brand Manager
* Define and steer annual business and marketing plans for FACE categories across EE & AT in line with regional and global frameworks to deliver Net Sales, Sell-out, Market Share and profitability targets.
* Closely collaborate with Commercial Teams across EE and Austria to identify growth opportunities and ensure excellent execution of category growth initiatives.
* Steer category performance based on internal and external data, proactively identifying opportunities and recommending adjustments to plans in response to changing market, consumer and competitive dynamics.
* Drive the implementation and adaptation of global and regional innovations, communication assets, tools and initiatives while ensuring local relevance and business impact.
* Own and manage categories marketing budget, allocating investments effectively to maximize return and support long-term brand growth in line with regional guidelines.
* Work closely with Media, Digital, Social Activation and PR teams to deliver impactful and integrated brand activation programs across all consumer touchpoints.
* Act as the key EE & AT category partner towards regional and global stakeholders, bringing local insights, market learnings and growth opportunities into regional discussions.
* Build strong category understanding through continuous analysis of consumer, shopper, market and competitive trends, translating insights into actionable recommendations.
* Lead, coach and develop a team of 3 Brand Managers by setting clear priorities, fostering accountability and supporting both professional growth and day-to-day decision making.
* Contribute to a strong leadership culture by promoting collaboration, engagement, ownership and continuous improvement across the wider marketing organization.
Your Profile
* 10+ years of professional experience in Brand Management, preferably within FMCG. Experience in skincare, cosmetics or beauty categories is a strong advantage.
* Proven track record of delivering business growth in a fast-paced and complex corporate environment.
* Several years of people management experience with a passion for coaching and developing talent.
* Strong strategic and analytical capabilities combined with a pragmatic, hands-on approach to execution.
* Excellent stakeholder management and influencing skills, with the ability to collaborate effectively across functions, markets and organizational levels.
* Strong growth mindset with entrepreneurial thinking and a proactive approach to identifying and driving business opportunities.
* Ability to balance long-term category development with operational excellence and execution.
* Fluent English, spoken and written. German is a plus.
Our Offer
* An exciting and diverse position at the regional headquarters in Vienna, working within a motivated and fun team.
* Compensation is based on the position and your qualifications, starting at a gross monthly salary of €4.355,55 (full-time, KV der Chemischen Industrie). An overpayment is possible depending on qualifications and professional experience.
LINK: https://www.beiersdorf.com/career/jobs/e3ad9d702e017874bc2ce546b0ec413d?_gl=1*cvhi3x*_gcl_au*NzcyOTk1MzI2LjE3ODQ1Mjc5NDg.