Head of B2B Partnerships
Setting the Stage Online sports betting content is exploding in popularity.
But the experience of engaging with sports betting content is often a needlessly painful one.
Most users are long-term losers.
There are a select few that are proven winners over the long term.
They're expert sports handicappers ("cappers").
They've built audiences on social media, with their fans chasing for an edge across different platforms and tools.
The experience of online sports betting is fragmented and often pa…