Junior Data Analyst, CRM

Cheil USA/CRM Data & Analytics
Position Title: Junior Data Analyst, CRM
Client account: Samsung
Location: Plano, TX / Hybrid
Team: CRM Data & Analytics (Data-driven Strategy), reporting to the Data Lead
Type: Full-Time
Start Date: Immediate
Position Overview
The Junior Data Analyst keeps the Samsung Mobile (MX) CRM program informed with accurate, timely reporting. The role produces weekly, monthly and post-campaign reports, runs creative taxonomy analysis, and supports the Senior Data Analyst on modelling, tests and cross-channel analysis that connects CRM with onsite, search, social and paid media data.
Key Responsibilities
Campaign reporting

• Produce weekly, monthly and post-campaign performance reports.
• Track KPIs against targets and flag changes early.

Creative taxonomy analysis

• Tag CRM creatives against the standard creative taxonomy (subject line, pre-header, module, copy, visual).
• Correlate creative attributes with open, click and conversion performance.

Analysis support

• Prepare pre-campaign data and support propensity modelling and forecasting.
• Check tracking (UTM/CID) in Adobe Analytics and Google Analytics, and help read A/B test results.
• Pull and prepare onsite, search, social and paid media data to support integrated campaign analysis.

Data quality

• Work with the Data Engineers to validate data sources and report definitions.

Required Qualifications

• 2 to 3 years in marketing, CRM or digital analytics.
• Working knowledge of SQL and Python, and of Tableau or a similar BI tool.
• Familiarity with email and digital campaign metrics.
• Hands-on experience with Adobe Analytics or Google Analytics (GA4), including onsite behavior and campaign tracking analysis.
• Experience with a CRM platform such as Adobe Campaign, Salesforce Marketing Cloud or Braze is a plus.
• Experience analyzing search behavior with Google Search Console, SEMrush or similar tools is a plus.
• Experience analyzing social response with social listening tools is a plus.
• Experience analyzing paid media data is a plus.
• Careful with numbers and able to explain results in plain language.
• Must be able to work the hybrid schedule at the agency in Plano, Texas.