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Lifecycle Marketing Specialist

Description

Lifecycle Marketing Specialist LASCANA USA | Reports to: Director of Growth | Hybrid – Jacksonville, FL Position Summary The Lifecycle Marketing Specialist executes LASCANA USA’s retention strategy across email, SMS and loyalty.

This hands-on role manages campaigns and automated journeys across the customer lifecycle from converting non-buyers to increasing repeat purchases and reactivating lapsed customers.

The specialist also manages promotional planning for these channels and uses customer d…

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