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Light Commercial Product Manager

Description

The Product Manager develops, implements, and manages product marketing activities to provide optimum sales and profits to the assigned product line.

The Product Manager determines short and long-term strategies and tactics for product marketing.

Evaluates the effectiveness of programs and concepts.

Understanding of product features,

benefits

, pricing, positioning, design, and advertising.

May include: Identify and prioritize business opportunities through Voice of Customer and market share ana…

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