Senior B2B Digital & CRM Activation Lead
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Description
Publicis Groupe is seeking a Senior B2B Digital & Data Manager to lead B2B digital marketing, CRM activation and data strategy.
The role focuses on converting customer data into actionable engagement and personalized activation strategies across veterinary and related professional audiences.
The candidate will define end-to-end customer journeys, lifecycle frameworks and activation priorities, working with CRM platforms and data capabilities to drive measurable outcomes.
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