Senior Brand Manager
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The Position Lead the cross functional team to develop launch readiness plans and Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate Integrated Business Plans (IBPs) strategic objectives & Critical Success Factors (CSFs).
Translate ICPs into omnichannel campaigns, develop & produce content/programs, & lead communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy-in, optima…
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