Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

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Description

Strategic Leadership & Platform Ownership Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness Governance, Standards & Demand …

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