Senior Software Engineer - Digital Marketing

About Us

Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be America’s Small Business Bank. Our products help customers buy, build, and expand their business, and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak, we never lose sight of the well-being of our people. We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined, and we seek those who embody and embrace what it takes to empower the American dream.

How This Role Impacts Live Oak and its People

We're seeking a Senior Software Engineer - Digital Marketing to serve as a key technology partner to Live Oak's Digital Marketing organization. This role sits at the intersection of software engineering, digital marketing, analytics, and customer experience. The ideal candidate will help design, implement, and optimize the technology, data, analytics, and measurement capabilities that power Live Oak's digital marketing ecosystem.

This individual will partner closely with marketers, analysts, product teams, and engineers to enhance digital acquisition, customer engagement, marketing performance measurement, and website experiences. Success in this role requires a strong technical foundation combined with an understanding of digital marketing technologies, customer journey analytics, attribution, and data-driven optimization.

Location: Candidate is required to be located or relocate to Wilmington, North Carolina. Work sponsorship is not supported now or in the future.

What You’ll Do at Live Oak

Marketing Technology, Data & Analytics

• Serve as the technology partner for the Digital Marketing team, translating marketing objectives into scalable technical solutions.

• Design, develop, and support digital marketing technology platforms, integrations, and data flows that enable customer acquisition, campaign execution, and performance measurement.

• Partner with marketing, analytics, and business stakeholders to enhance multi-touch attribution, conversion tracking, customer journey analytics, and marketing effectiveness reporting.

• Partner and develop web analytics implementations, tagging strategies, event tracking frameworks, and digital data collection standards across customer-facing channels.

• Ensure marketing and customer behavioral data is accurately captured, governed, and accessible for reporting, segmentation, personalization, and optimization.

• Collaborate with engineering teams to integrate marketing technologies including analytics platforms, CRM systems, customer data platforms (CDPs), experimentation tools, advertising technologies, and marketing automation platforms.

• Drive improvements in data quality, observability, automation, and reporting across the digital marketing ecosystem.

Digital Experience & Customer Acquisition

• Partner with Digital Marketing to optimize customer acquisition, engagement, retention, and conversion strategies across digital channels.

• Support digital marketing initiatives including paid media, SEO, SEM, email marketing, content marketing, social media, and website experiences through scalable technology solutions.

• Develop technology-enabled solutions that support personalization, audience segmentation, campaign targeting, and customer journey orchestration.

• Lead website optimization efforts focused on user experience, accessibility, search performance, engagement, and conversion improvement.

• Identify opportunities to improve customer acquisition and engagement through experimentation, A/B testing, and behavioral analytics.

• Translate business requirements into technical capabilities that support growth and marketing objectives.

• Collaborate with stakeholders to prioritize initiatives, manage dependencies, and align technology investments with business goals.

Measurement, Reporting & Optimization

• Partner with the Data team on dashboards, reporting frameworks, and data products that provide visibility into key performance indicators and business outcomes.

• Monitor customer behavior, conversion funnels, and digital performance to identify trends, opportunities, and optimization recommendations.

• Continuously improve data-driven decision-making through analytics, insights, and scalable reporting solutions.

• Leverage customer insights and performance data to drive ongoing improvements in digital experiences and marketing effectiveness.

Leadership, Partnership & Governance

• Partner with compliance, legal, privacy, and risk teams to ensure digital marketing technologies and processes meet regulatory and organizational requirements.

• Manage relationships with external vendors, agencies, and technology partners when applicable.

• Stay current with emerging technologies, digital analytics capabilities, customer experience trends, AI-powered tools, and advancements in marketing technology.

• Mentor teaam members and contribute to a culture of collaboration, innovation, accountability, and continuous learning.

• Act as a trusted advisor to business and marketing stakeholders on digital technology strategy, measurement capabilities, and platform investments.

• Advocate for customer-centric thinking while ensuring technical solutions are scalable, maintainable, and aligned with business objectives.

• Help shape the future of Live Oak's digital marketing technology ecosystem and digital customer experiences.

Required Experience

• Bachelor's degree in Computer Science, Information Systems, Engineering, Data Analytics, Marketing Technology, or a related field, or equivalent practical experience.

• 6+ years of experience in software engineering, marketing technology, digital analytics, data engineering, or closely related disciplines.

• Expert programming abilities with best practices (Node.js, React, Bootstrap, Python)

• Expert in Cloud tools (SF.COM, AWS S3, Lambda, DynamoDB, API Gateway, SQS, SNS)

• Experience designing, implementing, and supporting digital marketing technology solutions and integrations.

• Strong understanding of web analytics, digital tagging, event tracking, conversion measurement, and customer journey analytics.

• Experience with analytics and reporting platforms such as Google Analytics, Adobe Analytics, Tableau, Power BI, or similar technologies.

• Experience with CRM, customer data, and marketing automation platforms such as HubSpot, Salesforce, Adobe Experience Cloud, or comparable solutions.

• Experience working closely with marketing, product, analytics, and business teams to deliver measurable business outcomes.

• Strong understanding of data architecture, customer data flows, and marketing measurement frameworks.

• Exceptional communication and stakeholder management capabilities.

• Experience leading cross-functional initiatives and influencing outcomes across multiple teams.

Preferred Experience

• Experience within financial services, banking, fintech, or other highly regulated industries.

• Experience implementing multi-touch attribution, marketing mix measurement, or customer journey analytics frameworks.

• Experience supporting SEO, SEM, paid media tracking, lead generation, and conversion optimization initiatives.

• Experience with experimentation platforms, A/B testing frameworks, and personalization technologies.

• Experience leading website modernization, digital transformation, or customer experience optimization initiatives.

• Understanding of privacy regulations, consent management, and responsible customer data practices.

• Team leadership, mentoring, and technical coaching experience.

• Strong business acumen with the ability to connect technology investments and marketing performance to measurable business results.

• Adaptability, curiosity, and a passion for innovation, analytics, and customer experience.

Our Values

• Dedication: Possess a deep commitment to Live Oak Bank’s mission and core values, exemplified through a strong work ethic, adaptability and pride in your work.

• Ownership: Take initiative to deliver positive results by proactively and creatively solving problems, while maintaining a high degree of quality.

• Respect: Treat everyone with courtesy, politeness, and kindness.

• Innovation: Embrace fresh ideas and fearlessly contribute new solutions to emerging or existing problems.

• Teamwork: Foster collaboration, accountability, and trust with others and understand that together, we do more

For a detailed overview of our employee benefits please visit:

Live Oak Bank is an Affirmative Action and Equal Opportunity Employer, Minorities/Women/Veterans/Disabled. We consider applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran status or disability. Equal access to programs, service and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify human resources at [email protected].

EEO is the Law

The base pay range for this position is $128,500.00 - $179,900.00 per year. Compensation may also include annual bonuses and long-term incentives, subject to various metrics and company policy. A candidate’s salary is determined by several factors including travel, relevant work experience or skills and expertise.

Please note that we provide at least the minimum requirement of paid sick leave to our employees who reside in states that require employer-paid sick leave, including but not limited to Arizona, California, Colorado, District of Columbia, Maine, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, and Washington.