Short-Form Content Creator

Short-Form Content Creator

About Lab54

Lab54 is a content-led events and production company driven by the motto:

[ Anywhere But A Club. ]

We specialise in creating high-impact experiences in unexpected locations, capturing moments and turning them into viral content.

With a combined global audience of over 425,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life and online.

We collaborate closely with brands, record labels, and artists to craft culturally relevant moments to our community and beyond.

Role Overview

The Short-Form Content Creator is a fast-paced, hands-on role at the heart of Lab54's output. You'll film, edit and publish short-form content daily — capturing the energy of our events and turning it into scroll-stopping clips for TikTok, Instagram and beyond.

This is a maker's role: you live and breathe short-form, you know instinctively what makes a video land, and you can turn raw footage into something people can't scroll past — fast, and at volume.

Responsibilities

Content Creation

• Film, edit and publish engaging short-form content daily across TikTok and Instagram
• Produce a high volume of content at pace — typically several pieces a day, ramping up around live events and peak moments
• Turn raw event footage (iPhone, GoPro, photos and more) into high-energy, on-brand clips with fast turnaround

Trends & Platform

• Identify and move quickly on trends, viral sounds and platform updates
• Keep Lab54 at the front of culture, not chasing it
• Monitor performance and use what's working to shape what you make next

Collaboration & Brand

• Work with the wider content team to execute campaigns and content ideas
• Keep content on-brand, and follow the right approval process for branded client work
• Engage with the community — comments, replies and interaction

Skills & Experience

Essential

• Proven ability to film and edit short-form content end-to-end, yourself
• Strong instinct for what performs on TikTok and Instagram
• Comfortable working at pace and at volume without losing quality
• Proficiency in short-form editing tools (CapCut, Premiere Pro or similar)
• A genuine feel for music and digital culture

Demonstrable Attributes

• Self-starter who can shoot, cut and ship without hand-holding
• Comfortable in a fast-moving, resource-limited environment
• Adaptable, proactive, and quick to react to the moment
• A portfolio of self-shot, self-edited content that speaks for itself

KPIs / Success Measures

• Consistency and volume of high-quality output
• Engagement and reach on the content you make
• Ability to deliver standout moments (viral hits)
• Speed from capture to published content

What Makes This Role Different (vs Larger Companies)

• In the trenches daily — you're making content, not managing others who do
• Fast decision making — spot a trend at 2pm, have it live by 4pm
• Real ownership — your work is the face of the brand online
• Resource constraints — success comes from instinct and hustle, not big budgets or crews

Ideal Profile

• Lives and breathes short-form content and platform culture
• Can turn messy real-world footage into high-energy edits, fast
• Thrives in a startup-style, high-tempo environment
• Understands both what's culturally relevant and what actually performs
• Can work independently and own their output end-to-end

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